It’s important to remember that your website can often times be the first connection between you and your potential customers. That’s why you need to be extremely conscious that you need an online presence that you are proud to represent your business that also helps to attract new site visitors and convert these visitors into paying customers. You want your website to not only look great from a design perspective, but also have ways to convert your visitors to customers or clients:

 

(1) A Clear Call to Action

 

If someone lands on your website it must be very clear what your site is about and there needs to be a very clear call to action (CTA) for them to take.  Way too many business websites out there on the internet are lacking in this respect. A very clear CTA means having something like ‘Call Now’ or perhaps a form requesting name and email for a free consultation. The desired action could also be to make a purchase or even download a free report. This all might seem like stating the obvious but people need to be shown at a glance where to go or what to do next. CTA’s are proven to act as very powerful psychological cues!

(2) Mobile Friendly

In today’s online environment, having a mobile friendly website is no longer a choice when it comes to getting found on Google. Over half of those searching for products or services online are doing so on a mobile device. Google has made it clear it has now integrated a mobile friendly requirement as an essential ranking factor. In fact, non-mobile friendly websites will no longer be displayed for searches performed on mobile in Google. Here’s what Google had to say in the lead up to this “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.” So, if your current site does not satisfy this, there is a strong likelihood you are losing over half your potential customers to your competitors. This is the reality of the matter for many existing businesses.

(3) Social Media Integration

Another very important factor is the integration of any or all of your social media properties (Facebook, Twitter, Linkedin etc.) into your website. This adds to the trust element of your website and makes it simple for visitors to find your business on these social media sites. Trust is crucial for attracting new business.

(4) Email List Subscription

If you are looking to have people subscribe to your list and market to them in the future, lead capture is a feature we should be incorporated into your site. This is good because not everyone may be ready to purchase your goods or services right at the time they land on your site. You can nurture these leads by providing helpful information to them (via email marketing) and in time you have a higher chance of converting them into paying customers.

(5) Slider Images

These are really good for engaging visitors more on your site, keeping them interested and staying on your site long enough to find out more about you. Google also uses the length of time users stay on your website as a ranking factor. Unique sliders using eye catching images can show at a glance what your business is all about. Visual engagement goes a long way in helping make that goal happen.

(6) Easy Navigation

This is also extremely important for any website. As people, we don’t have much tolerance for confusing layouts and links to all pages and content on your website need to be very clear. This should be at the forefront in the the design of any website framework. The last thing you need is for your visitors to become confused and leave your site just as quickly as they found it!

(7) Google Maps Integration

If you have a typical brick and mortar business (e.g. a restaurant), then potential customers need to find you easily especially when they are searching on their mobile phone. We believe Google Maps should be integrated as standard practice.

 

There are many things you should consider for your business website so that it stands out from your competitors in the crowded internet space that is the web. Let’s take a look at look at some of the more important ones;

All of our web designs are totally responsive (meaning mobile friendly). They look good on all devices from desktop, iPads to mobile phones. We also integrate a ‘Tap to Call’ feature to make it as easy as possible for people to call you straight away from their mobile phone with a single tap. 

We also provide a Graphic Design and Logo Design Service. Whether you need a completely new logo or you just want an update of your current logo, our qualified designers are on hand to discuss all your design needs.

If you would like us to create a new business website for you or perhaps if you want to us to re-design your current website, simply pick up the phone and call us on 086 8651301 for a free no obligation consultation. 

Although we are based in Wexford, we are happy to work with clients throughout Ireland or indeed anywhere else in the world!

 

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